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Room xi Logo

Problem: Client, Room XI label, and associated artists required a logo that accurately represented their collective direction through one solid graphic that tells a story. 
Panther logo Room XI logo final

Introducing the Room XI logo—a bold representation of resilience and tenacity. This emblem bears the scars of battle, its distressed appearance telling a tale of perseverance in the face of adversity.

Room XI Branded Stationary Mockup

Crafted from the letters RXI, the fierce countenance of a panther emerges, symbolizing strength, courage, and the unyielding spirit of Room XI

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Embossed Distressed Logo Mockup

A record label unafraid to push boundaries and challenge conventions. With its weathered look and unmistakable intensity, this logo captures the essence of the label's ethos.

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Vinyl Record and cover

embodying the untamed energy and relentless pursuit of excellence in music.

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Danny Cash, Edmonton AB

01

The Evolution of Room XI

The journey from initial concept to final design is showcased in this sketch, highlighting the evolution of the Room XI logo and the creative process behind its creation.

Finalizing Details
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02

This iteration focuses on refining the finer details of the logo, ensuring that every element contributes to its overall impact and communicates the desired message effectively.

Adding Distressed Elements
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03

Distressed elements are introduced in this sketch to create a weathered and battle-worn appearance. It explores various techniques to enhance the logo's visual impact and convey a sense of rugged authenticity.

Experimenting with Texture
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04

Texture experimentation takes center stage in this sketch as different textures and shading techniques are explored to give depth and dimension to the logo.

HD Hurricane 
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05

Here, the letters RXI are integrated into the design, forming the structure of the panther's face. This sketch explores different arrangements and compositions to seamlessly merge the initials with the panther motif.

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06

Refining Panther Features

Building upon the previous sketch, this iteration focuses on refining the details of the panther's facial features and incorporating elements that convey its fierce demeanor.

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07

Rough Panther Outline

In this sketch, the basic outline of a panther starts to take shape. It lays the groundwork for capturing the essence of strength and resilience.

08

Exploratory Beginnings

This sketch marks the inception of the Room XI logo design process. It explores different concepts and forms the foundation for further development.

Room XI Yellow Hatch back car Mockup

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